Marketing and Management of Health and Pharmaceuticals

The objective of the MBA in Marketing and Management of Pharmaceuticals and Health is to train managers and sales specialists specialized in the medical field and governance of the pharmaceutical industry. The program offered in this MBA is focused on strategic management and marketing of pharmaceutical products. Theoretical and practical lessons are focused on two aspects: the management and management of health institutions on the one hand, and the specialization in the areas of sales and marketing of health products on the other hand.

The MBA Marketing and Management of Health and Pharmaceuticals proposed by IESCCI in partnership with health stakeholders and national and international pharmaceutical laboratories. In the light of this training, the holder of this diploma will be able to:

• Communicate and present pharmaceutical products,
• Develop a marketing strategy for launching and marketing new products or existing products
• Pilot and govern the managerial and financial aspects of health institutions,
• Set up and manage the setting up of a medical structure in clinics and hospitals.