Communication, Sports Business and Media

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The last ten years have brought a considerable evolution in the fields of communication and marketing. Thus, the digitization of business practices, purchasing, sales, marketing, marketing and communication, represent a key pillar in the strategic development of SMEs, groups, and banking institutions at the international and national levels.

Indeed, the real observation of the labor market shows a lack of qualified personnel on the ground to exercise in this field of communication, of relations with the media, and with the sponsors faced with a real mutation of the sector and the development of a digital world.

In this spirit is designed the BBA Communication, Sport and Media Business. It allows the training of future manager and communication manager in the field of sport, media and Com in the various functions of the company.

This BBA Communication, Sports Business and Media takes place over three years with two years of core and one year of specialization. The first year is based on the teachings of fundamental management and the structure of the company. The second year allows students to understand the managerial challenges for a company, and to master the various aspects related to its business.

The choice of this specialization in the third year, allows students to address several modules closely related to the reality of the market.

Thus, after three studies based on solid teaching, testimonials from experts in the fields of Com, case studies and a six-month internship within an institution, graduates will be able to:

• Organize events in the fields of sport
• Organize conferences
• Conduct an advertising campaign on social networks
• Conduct market research based on the use of scientific decision support tools
• Set up a sponsorship plan, and establish conventions
• Offer E-merchandising,